About Joanne Parulis
Strategy grounded in real-world experience.
I help established businesses turn scattered marketing efforts into a clear, coordinated system that supports growth. As a Fractional Chief Marketing Officer, I bring senior-level direction, practical execution and a genuine commitment to every organization I serve.
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A marketing partner who understands business
I don't just recommend marketing. I help lead it.
My career has been built by working inside businesses, alongside leadership teams and close to the customers they serve. I have developed marketing departments, managed agency teams and budgets, introduced brands to new markets, built digital platforms and promoted organizations throughout Eastern Pennsylvania.
That experience shapes the way I work today. I begin with the business goals, identify what is getting in the way and create a marketing roadmap that gives every effort a purpose. Clients gain a trusted senior advisor who can see the full picture, guide priorities and keep people and projects moving forward.
Joanne Parulis
Proven leadership
Experience that connects strategy with action.
From well-known regional brands to growing professional service firms and community organizations, my work has always focused on building visibility, trust and measurable momentum.
Created and managed Yuengling Brewery's first in-house marketing department, supporting branding, packaging, promotion and market expansion.
Led multifaceted creative teams and managed complex marketing budgets, campaigns, vendors and organizational priorities.
Developed campaigns, partnerships and special events that generated substantial support for nonprofit and community organizations.
What I bring to your business
Clear thinking, personal service and follow-through.
Strategic Perspective
I connect your marketing decisions to your larger business goals so your team knows what matters, what comes next and why.
Hands-On Leadership
I work alongside your team, coordinate vendors and turn the strategy into practical priorities that can actually be implemented.
Regional Insight
Deep business and community relationships provide valuable context for reaching audiences across Schuylkill County and Eastern Pennsylvania.
Career highlights
A broad background. One clear focus: helping organizations grow.
- Developed Yuengling Brewery's first formal marketing operation and helped position the brewery as a regional visitor destination.
- Served in executive and marketing leadership roles for healthcare, hospitality, education, tourism and community organizations.
- Created brand strategies, websites, digital campaigns, public relations programs, special events and lead-generation systems.
- Built long-term client relationships by becoming an active, accountable member of the leadership team.
Organizations served
Trusted across industries.
My experience includes work with recognized employers, professional practices and regional destinations.
The organizations below represent a selection of past and present clients. This is not a complete client list.
Healthcare and Medical
- Achieva Rehabilitation
- Clinical Outcomes Group
- Crozer-Keystone HealthPlex
- Ghosh Orthodontics
- Good Samaritan Regional Medical Center
- Integrated Medical Group
- Dr. Brenda Jenkins, DDS
- Dr. Robert Kimmel
- Precision Home Care
- Progressive Vision Institute
Professional and Financial Services
- AdviseMint Financial Partners
- AIS Computer Consulting
- Collaborative Law
- Elberti Engineering
- Liberty Bank
- PostNet
- Williamson, Friedberg & Jones Law
- WJP Engineers
Construction, Energy and Manufacturing
- Antz Energy Systems
- Dave Miller & Sons
- Penn Equipment
- Poly Plastic Products
- Reading Anthracite Company
Education and Economic Development
- Lehigh Carbon Community College
- McCann School of Business & Technology
- Pottsville Schuylkill Technology Incubator
- Schuylkill County's VISION
Hospitality, Retail, Food and Beverage
- Bartush Signs
- Brewer's Outlet
- D.G. Yuengling & Son, Inc.
- Murphy Jewelers
- Park Tavern & Grille
- Salon Indulgence
- Schaeffer's Harley-Davidson
- Schuylkill Mall
- Silver Maple Landscaping
- Sonny's Italian Deli
- Trail Garden Center
Media and Community Organizations
- Good News in Your Community Podcast
- International Association of Business Communicators, Lehigh Valley Chapter
- Orwigsburg Area Business and Professional Association
- Orwigsburg Veterans Memorial Renovation Project
- Pottsville Rotary Club
- Schuylkill County Historical Society
What clients say
A trusted extension of the leadership team.
“Joanne transformed and professionally led all of the hospital's public relations and marketing, making those efforts outstanding in the community and in the healthcare field.”Robert Carl, Jr., Former Vice President, Good Samaritan Regional Medical Center
“Joanne is incredibly easy to work with and her positive outlook is infectious. She would be a true asset for any business looking to improve its marketing strategies.”Janine Murray, General Manager, Comfort Inn & Suites
Let's work together
Ready for a marketing leader who sees the full picture?
Let's discuss your goals, your challenges and how a Fractional Chief Marketing Officer can help move your business forward.
Schedule a Discovery Call