If you don’t take aim, you won’t hit your target. This, according to Stuart Atkins, author of Small Business Marketing: A Guide for Survival, Growth and Success, is why it’s essential for any small business owner to develop a strategic marketing plan. “Without a marketing strategy, small business owners will be continuously reacting rather than … Read more
Your brand is the foundation that sets your small business apart from competitors. Everything starts with your brand. It’s the foundation of everything you create. It’s important for small businesses to develop a brand that sets them apart from their competitors. A brand is not your company’s name or logo. Those are just ways to … Read more
Do you drag your feet when it comes to asking your customers to review your business or service? You may be missing out on an opportunity that does not take much time. In fact, you need to add no more than a few seconds to your regular interactions with customers. Here are a few tips … Read more