Case Study: MOUNTAIN VALLEY GOLF COURSE
"Your brand is a lot like a tile mosaic. Every tile adds to the image. Every ad, flyer, poster, and banner, every web page, and social media post are all individual tiles in your brand mosaic. When you step back and look, you should see a clear image." ~ Joanne Parulis
Since 2013, I have had the opportunity to work as the freelance marketing department for Mountain Valley Golf Course. Through the years, I have worked with the management team on all forms of marketing strategy, development, and branding including new logo design, a new website, developing social media channels, menu design, a digital newsletter, public relations, graphic design, copywriting, press releases, ad design, and printed material design.
As the area's premier entertainment area, the entire brand of Mountain Valley has been successfully crafted to attract golfers, wedding couples, restaurant customers, celebration venue guests, and play and stay travelers.