Case Study - PROGRESSIVE VISION INSTITUTE
Challenge: Open new ophthalmology and optometrist practices in Wyomissing, PA., and Allentown, PA. Grow existing practices in Oaks, Philadelphia, Pottsville, and Shamokin, PA. Introduce new physicians and services to the community.
Solution: Consolidated all marketing activities. Developed a successful multichannel internal and external communication program with measurable results.
Results: Increased the number of patients for Progressive Vision Institute by over 200% by implementing an aggressive marketing and public relations strategy. Successfully developed new offices in Berks, Lehigh, Montgomery, and Philadelphia counties.
* Developed and implemented the marketing and business plan for Progressive Vision Institute's eight office locations and three surgical centers
* Created and implemented the business plan for the creation of the new MediSpa by Dr. Betsy Luo
* Create, developed, and measured the results of all advertising for Progressive Vision Institute and MediSpa by Dr. Betsy Luo
* Developed, designed, and delivered the internal Progressive Vision Institute's monthly employee e-newsletter
* Promoted and marketed Progressive Vision Institute to the medical community
* Organized all special events and open houses of Progressive Vision Institute's eight locations, three surgical centers, and the MediSpa by Dr. Betsy Luo
* Developed partnerships with other medical practices and physicians throughout the Progressive Vision service areas
* Created the first MediSpa by Dr. Betsy Luo website and promotional materials
* Coordinate marketing communication training for all staff and management
* Represented Progressive Vision Institute and MediSpa by Dr. Betsy at Community Events and Health Fairs
* Developed and coordinated Continuing Medical Education Workshops for referring physicians
* Maintained active memberships among regional networking groups
* Marketing strategy* Branding & Logo Design* New Website - Design, Content Creation, and Management * Social Media Channels Development & Management *Developed Health Fair Displays* Flyer Designs* Monthly Digital Newsletter * Public Relations Campaign * Graphic Design * Signage * Copywriting * Press Releases * Newspaper/ Television/ Radio Content * Ad Design * Public Presentations * Developed Medical Education Workshops
Case Study - MOUNTAIN VALLEY GOLF COURSE
Challenge: How to attract new golfers, bridal couples, and event planners.
Solution: Market Mountain Valley Golf Couse with nearby Comfort Inn and Suites as an all-inclusive destination venue with accommodations for special events and overnight play and stay packages.
Results: The annual number of golfers and wedding/ special event bookings at Mountain Valley Golf Course was doubled. This was accomplished by developing and implementing a digital marketing strategy using a website, email marketing, and social media marketing that reaches over 200,000 people annually.
* Marketing strategy* Branding & Logo Design* New Website - Design, Content Creation, and Management * Social Media Channels Development & Management
* Menu Design * Flyer Designs* Monthly Digital Newsletter
* Public Relations Campaign * Graphic Design * Signage
* Copywriting * Press Releases * Newspaper/ Television/ Radio Content * Ad Design * Public Presentations * Trade Show Display
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