Case Study - PROGRESSIVE VISION INSTITUTE
- Open new multi-physician ophthalmology and optometrist practices in Wyomissing, PA, and Allentown, PA.
- Grow existing practices in Oaks, Philadelphia, Pottsville, and Shamokin, PA.
- Introduce new physicians and services to the community.
- Develop Internal and External Practice Marketing and Communications Plans
- Consolidated all marketing activities.
- Developed a successful multichannel internal and external communication program with measurable results.
Results: Increased the number of patients for Progressive Vision Institute by over 200% by implementing an aggressive marketing and public relations strategy. Successfully developed new offices in Berks, Lehigh, Montgomery, and Philadelphia counties.
* Developed and implemented the marketing and business plan for Progressive Vision Institute's eight office locations and three surgical centers
* Created and implemented the business plan for the creation of the new MediSpa by Dr. Betsy Luo
* Created, developed, and measured the results of all advertising for Progressive Vision Institute and MediSpa by Dr. Betsy Luo
* Developed, designed, and delivered the internal Progressive Vision Institute's monthly employee e-newsletter
* Promoted and marketed Progressive Vision Institute to the medical community
* Organized all special events and open houses of Progressive Vision Institute's eight locations, three surgical centers, and the MediSpa by Dr. Betsy Luo
* Developed partnerships with other medical practices and physicians throughout the Progressive Vision service areas
* Created the first MediSpa by Dr. Betsy Luo website and promotional materials
* Coordinate marketing communication training for all staff and management
* Represented Progressive Vision Institute and MediSpa by Dr. Betsy at Community Events and Health Fairs
* Developed and coordinated Continuing Medical Education Workshops for referring physicians
* Maintained active memberships among regional networking groups
* Marketing strategy* Branding & Logo Design* New Website - Design, Content Creation, and Management * Social Media Channels Development & Management *Developed Health Fair Displays* Flyer Designs* Monthly Digital Newsletter * Public Relations Campaign * Graphic Design * Signage * Copywriting * Press Releases * Newspaper/ Television/ Radio Content * Ad Design * Public Presentations * Developed Medical Education Workshops *Created a Patient Appointment Reminder/Recall Program
Case Study - MOUNTAIN VALLEY GOLF COURSE
Challenge: How to attract new golfers, bridal couples, and event planners.
Solution: Market Mountain Valley Golf Couse with nearby Comfort Inn and Suites as an all-inclusive destination venue with accommodations for special events and overnight play and stay packages.
Results: The annual number of golfers and wedding/ special event bookings at Mountain Valley Golf Course was doubled. This was accomplished by developing and implementing a digital marketing strategy using a website, email marketing, and social media marketing that reaches over 200,000 people annually.
* Marketing strategy* Branding & Logo Design* New Website - Design, Content Creation, and Management * Social Media Channels Development & Management
* Menu Design * Flyer Designs* Monthly Digital Newsletter
* Public Relations Campaign * Graphic Design * Signage
* Copywriting * Press Releases * Newspaper/ Television/ Radio Content * Ad Design * Public Presentations * Trade Show Display