MARKETING COMMUNICATIONS CONSULTANT
For over 25 years, I have been marketing some of the area’s most successful employers including The Yuengling Brewery; Good Samaritan Regional Medical Center; McCann School of Business and Technology; Progressive Vision Institute; Ghosh Orthodontics; Williamson, Friedberg & Jones; Reading Anthracite; Comfort Inn & Suites; and Mountain Valley Golf Course.
In addition to running my own marketing and communications consulting firm, I served as the Executive Director of Schuylkill County’s VISION. VISION is a community-based non-profit organization that works to develop and strengthen collaborations that positively impact the future of Schuylkill County.
I was the Marketing & Public Relations Director for the Yuengling Brewery, where I developed and managed the brewery’s first marketing department. I worked on the repackaging and relabeling of all five Yuengling beers, the market roll-out of Yuengling Lager, all forms of product marketing, sales promotions, and advertising. I also introduced the brewery as a tourist attraction to the area by scripting a formalized brewery tour.
I served as Public Relations and Marketing Director of Good Samaritan Regional Medical Center, where I was responsible for the internal and external communication, marketing, advertising, and public relations activities of over 67 departments and specialties of the Medical Center and its free-standing clinics.
In 1999, I started my own consulting firm - Joanne Parulis Marketing & Communications. Some of my proudest professional accomplishments include:
• Managing a successful ad agency with responsibility for a ten-million dollar budget and a multifaceted creative staff.
• Tripling the number of sales at Yuengling -“America’s Oldest Brewery” by creating and managing its first in-house advertising and marketing department.
• Raising over 17 million dollars for community non-profit organizations by developing special events and acting as chairperson for many major fundraisers such as The American Cancer Society Mardi-Gras Food Fest, Good Samaritan Crabfest, The American Cancer Society Relay for Life, Schuylkill County VISION’s Fantasy Night & Golf Tournament and The Schuylkill MDA Black and Blue Ball.
WHAT CLIENTS SAY?
KIND WORDS FROM MY WONDERFUL CLIENTS
"Joanne gives me new ideas, she understands marketing.”
"I’ve had the pleasure of working with Joanne for the past several years. Her ability to promote our hotel on social media is particularly impressive. Joanne is incredibly easy to work with and her positive outlook is infectious. Joanne would be a true asset for any business looking to improve their marketing strategies.”
"Joanne transformed and professionally led all of the hospital's public relations and marketing, making those efforts not only outstanding in the community but also in the healthcare field.”